In an effort to do this, we will be posting frequent Blog posts several times each month featuring our (Small  Business Advisor Toolkit) SBA. These Blog entries will include among other things:  Best Practice Checklists, Self Assessment Questionnaires and modifiable Templates.

These tools in our SBA portfolio will incorporate the latest ideas in areas as diverse as customer and supplier relationships, financial matters, employee and industrial relations, production processes and waste management. Using best practice checklists, businesses can borrow from the best current knowledge and modify it to suit their particular circumstances. Best practice questionnaires can provide a diagnosis of a businesses’ current situation and suggest a range of suggestions for improving their business practices.

In addition, business owners can use the modifiable policy documents we post to quickly create policies that will cover all the essential aspects of the process without incurring the cost or taking up the time required by developing them from scratch.

How important is it to have a clearly written Vision and Mission Statement for your Business?

Our first post discusses one of the most important elements of a business which is the businesses’ vision and mission statements. We have all heard of these documents, but rarely do we see small business owners take the time to memorialize their vision into a clearly stated document.

A businesses’ mission statement should represents a picture of where the business wants to be in the future. The statement should do two things:

If you need assistance in developing your business’ mission statement or have any questions regarding this post, please feel free to contact us.

The post Small Business Owners: Tools to Sharpen your Competitive Edge appeared first on Checkbox Accounting.

Think back to how many times you have watched a commercial on television and really thought to yourself, “What an awesome commercial!!” Can you remember what the commercial was for? Or the brand? Awesome marketing, poor execution of the brand awareness and recall.

Brand recall is IDEAL for top-of-mind awareness with marketing. For a person to recall your brand in a time of need, that means you did your job successfully! Maybe they will not need your service today, but they might need it later on down the road. Who do they call? The company that has targeted them enough AND matched their own business ethics, personality, and way of thinking.

The post Are You Managing Your Brand Correctly? appeared first on Checkbox Accounting.