Brand management is key to business success! You want your clients or customers to see your brand, logo, or design and instantly recognize who you are AND what you do. The second requirement is much harder to determine than the first. Many businesses can recognize the logo design or brand, but when asked specifically about what that company does, they hesitate… “Is it a car brand? Or a tire brand?”
Think back to how many times you have watched a commercial on television and really thought to yourself, “What an awesome commercial!!” Can you remember what the commercial was for? Or the brand? Awesome marketing, poor execution of the brand awareness and recall.
Brand recall is IDEAL for top-of-mind awareness with marketing. For a person to recall your brand in a time of need, that means you did your job successfully! Maybe they will not need your service today, but they might need it later on down the road. Who do they call? The company that has targeted them enough AND matched their own business ethics, personality, and way of thinking.