Operation Rescue Main Street presents a preview of the first chapter of the book Six Steps to Small Business Success. Upon reading through this chapter, you will develop a definite sense of what your dream outcome could be and how to successfully create a plan to achieve that dream. Here are a few snippets from various sections throughout chapter one:
Chapter 1
The Dream:
Running Your Own Business with Integrity
The Dream
Business is no different from life in the way that when you start a project, you have a picture in your mind as to how the end product should look. Everyone should spend time planning their business and personal lives so they may decide what their dream of success and wealth really look like!
Integrity: Pieces of the Dream
Everything has to be first class, from your product, to the way you treat your employees, to the way you treat your customers! When people think of your business and your product, they need to know they can trust you because your brand has integrity.
Offer Quality
When people do business with you, they assume you will deliver the best product or service at the best price. You are the expert simply by being in business. However, you must realize the customer’s perception of quality is often different front from the business owner’s.
Offer Value over Price
We should always strive to provide a superior product and never be afraid to price that product accordingly. After all, “good lumber ain’t cheap, and cheap lumber ain’t good.” Quality is much more important than quantity.
Be the Best
By offering your customers quality and good value, helping others, following the rules, and being the best, your dreams of small-business success can come true.