Are you ready for Giving Tuesday?
Studies have shown that many nonprofit organizations receive ⅓ or more of their annual contributions and giving during the month of December, and as much as 10% during the last three days of the year. That fact alone argues strongly for a well-coordinated year-end fundraising campaign. Since the launch of “Giving Tuesday”, nonprofits have another compelling reason to engage in year-end fundraising. Started in 2012 by New York’s 922nd Street Y organization, and supported by the UN Foundation, the “Giving Tuesday” movement has become a nationwide and global phenomenon. In just a few short years, the event has drawn huge interest and participation from individuals, for profit business, nonprofit organizations, schools and other community groups. In 2016, $168M was raised from over 98 countries (source). As stated by the organizers…