Small Business Owners:  Tools to Sharpen your Competitive Edge

Small Business Owners: Tools to Sharpen your Competitive Edge

FREE Business Tools: Learn the Secrets
Today's small business owner is confronted with new business problems and opportunities on a regular  basis, but rarely do they have the time to investigate all the possible solutions and opportunities. We at CPA  Corporation want to become a valuable resource for businesses to help them solve these problems and take  advantage of the opportunities that exist. In an effort to do this, we will be posting frequent Blog posts several times each month featuring our (Small  Business Advisor Toolkit) SBA. These Blog entries will include among other things:  Best Practice Checklists, Self Assessment Questionnaires and modifiable Templates. These tools in our SBA portfolio will incorporate the latest ideas in areas as diverse as customer and supplier relationships, financial matters, employee and industrial relations, production processes and waste management. Using…
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Are You Managing Your Brand Correctly?

Are You Managing Your Brand Correctly?

FREE Business Tools: Learn the Secrets, Marketing
Brand management is key to business success! You want your clients or customers to see your brand, logo, or design and instantly recognize who you are AND what you do. The second requirement is much harder to determine than the first. Many businesses can recognize the logo design or brand, but when asked specifically about what that company does, they hesitate… “Is it a car brand? Or a tire brand?” Think back to how many times you have watched a commercial on television and really thought to yourself, “What an awesome commercial!!” Can you remember what the commercial was for? Or the brand? Awesome marketing, poor execution of the brand awareness and recall. Brand recall is IDEAL for top-of-mind awareness with marketing. For a person to recall your brand in…
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